A structured evaluation across six pillars of brand and business health. Complete the form below to begin your diagnostic. Your results will generate a personalised strategic report.
6Pillars
30Questions
8Minutes
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ReD. Brand Design
Brand & Business Diagnostic.
A structured evaluation across six pillars of brand and business health. Rate each statement from 1 (not at all) to 5 (completely). Your results will generate a strategic report with prioritised recommendations.
6Pillars
30Questions
8Minutes
Section 1 of 60% complete
Business Foundation.
Structural clarity.
Clarity of purpose, financial structure, and operational readiness for growth.
01.Our business has a clearly defined vision, mission, and set of core values that guide daily decisions.
Not at allCompletely
02.We have a stable and predictable revenue model with clear income streams.
Not at allCompletely
03.Our leadership team is aligned on priorities, and decision-making within the business is clear and efficient.
Not at allCompletely
04.We have documented systems and processes that allow the business to grow and scale independently.
Not at allCompletely
05.We regularly review business performance against clear targets and adjust our strategy accordingly.
Not at allCompletely
1 / 6
Brand Identity.
Authentic expression.
The visual and verbal language that sets your brand apart.
06.Our brand has a distinct visual identity, including logo, colour, typography, and imagery, that is recognisable and consistently applied.
Not at allCompletely
07.We have a defined brand voice and tone used consistently across all written communications.
Not at allCompletely
08.Our brand story, why we exist, who we serve, and what we believe, resonates clearly with our target audience.
Not at allCompletely
09.We have active brand guidelines used by our team and any external partners to maintain consistency.
Not at allCompletely
10.Our brand feels desirable, current, and reflective of the quality we deliver, updated and consistent.
Not at allCompletely
2 / 6
Market Position.
Owned territory.
The space you own in your market and how clearly it is understood.
11.We have a clearly defined target audience with documented profiles and descriptions.
Not at allCompletely
12.Our unique value proposition is specific, differentiated, and immediately understood by a new prospect.
Not at allCompletely
13.We have a clear understanding of our competitive landscape and know where our brand has a strong advantage.
Not at allCompletely
14.Our pricing reflects the value and positioning of our brand, and clients understand what they are investing in.
Not at allCompletely
15.Our brand is positioned to attract the audience we want to reach in the next 3 years.
Not at allCompletely
3 / 6
Customer Experience.
Designed touchpoints.
How intentionally every client touchpoint is designed and delivered.
16.We have mapped our full client journey, from first awareness through to retention, and have intentionally designed each stage.
Not at allCompletely
17.Our clients consistently describe their experience with us as refined, professional, and aligned with our brand promise.
Not at allCompletely
18.We actively collect client feedback and use it to improve and develop our service.
Not at allCompletely
19.Our client retention rate is strong, and we have deliberate mechanisms to nurture long-term relationships.
Not at allCompletely
20.We have a clear process for handling client concerns that protects the relationship and reinforces trust.
Not at allCompletely
4 / 6
Communication.
Visible authority.
How effectively your brand builds authority and visibility across channels.
21.We have an active and consistent content strategy that builds our authority and expert positioning.
Not at allCompletely
22.Our digital presence (website, social, Google) accurately reflects the quality and positioning of our brand today.
Not at allCompletely
23.We generate inbound leads through our brand visibility and online presence.
Not at allCompletely
24.We have documented case studies that demonstrate clear and measurable results for our clients.
Not at allCompletely
25.Our key messages are consistent across every channel, and a prospect receives the same brand impression however they find us.
Not at allCompletely
5 / 6
Growth & Vision.
Deliberate ambition.
Whether your brand is built to grow by design, not by accident.
26.We have a written growth strategy for the next 12 to 36 months that includes specific brand and business milestones.
Not at allCompletely
27.We have identified new markets or services we can expand into, and our brand is capable of stretching to support that growth.
Not at allCompletely
28.We invest in brand development consistently as a long-term growth driver for the business.
Not at allCompletely
29.Our team understands and lives the brand. Our culture and values are genuinely aligned with our brand identity.
Not at allCompletely
30.Our brand is recognised as a tangible business asset that adds real value to the organisation.
Not at allCompletely
6 / 6
Diagnostic Report
Your Brand Health.
—/ 150
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Score by Pillar
Strategic Recommendations
Ready to take action?
Let's talk about your brand.
Your diagnostic results give us a clear starting point. Book a consultation with ReD. Brand Design and we will walk you through your findings and outline the most impactful next steps for your brand.
